Adidas mural campaign celebrating stars of EUFA woman’s euro 2022™

I feel so honoured to be part of Adidas Street Art mural campaign celebrating stars of EUFA woman’s euro 2022™

The mural and an accompanying short-film, celebrate the goal that the player has achieved and continue to pursue both on and off the pitch.

The murals are part of adidas’s campaign for UEFA Women’s EURO 2022™, which celebrates the incredible players taking part, with the aim of inspiring young football fans to pursue their own goals. The goal frame design represents the goals that the players have achieved in their lives so far, and the goals they continue to pursue – from world-firsts in football, to working with young people. Each of the murals also features a QR code that links to a short film charting the player’s journey:

Created in collaboration with Adidas the mural celebrates the personal goal of Vivianne Miedema , designed by me, to visualise the player’s story, framed by their goal.

Vivianne Miedema-Truman Brewery, Shoreditch
Vivianne’s goal is to use her influence to help young people achieve their goals. Working as an ambassador for War Child, she is committed to helping increase children’s resilience and mental strength.

“Our focus for UEFA Women’s EURO 2022™ is to ensure the players get the spotlight that their incredible talent deserves. We are so proud to work with a group of players who are inspiring the next generation on and off the pitch. For people who know the players well already, the murals will be a source of great pride, and for those new to the game, we hope this will be an inspiring introduction to some of the modern stars of the game” said Claus-Peter Mayer – SVP Brand, adidas Europe.